ADMINVASION

Tellia’s first brand campaign gives visual form to the administrative burden invading farmers’ daily lives.

Farmers can spend up to 12 hours a week on paperwork. For its first communication campaign, Tellia, the AI voice assistant built for the agricultural world, wanted to make this daily pressure immediately tangible.

"Nobody becomes a farmer to fill out online forms. With this campaign, we're saying out loud what the farming world has been thinking all along, and we're showing that there is another way to work, with AI that serves people in the field." Coline Labadie de Faÿ, CEO and co-founder of Tellia

Created by OKCC, ADMINVASION gives the mental load of digital administrative tasks a visual form, assailing farmers and their farms. The film was produced entirely with generative AI by OKCC’s in-house teams, from direction to visual effects.

“A start-up that frees farmers through AI deserved an equally modern approach to communication. That's why, from the very beginning, we chose to produce a campaign made 100% with generative AI by the agency's creatives. It was a matter of consistency for the brand, but it also gave us genuine creative freedom, allowing for a more ambitious production without the usual constraints."

Marc Horgues-Debat, co-founder and Creative Director of OKCC