L'Oréal Professionnel becomes the first beauty brand to enter virtual worlds by creating a groundbreaking 3D brand ambassador for their Style and Colour Trophy competition.

Traditional brand representation is replaced by a meticulously crafted avatar featuring an avant-garde cut by hair legend Charlie Le Mindu. Digital artist Samy La Crapule transforms this vision into stunning CGI artistry, while OKCC orchestrates the brand's seamless entry into immersive digital spaces.

The iconic competition expands beyond physical hair artistry to include CGI creations, with both collaborating artists serving as international jury members.

This pioneering collaboration establishes L'Oréal Professionnel as the definitive leader in virtual beauty innovation, setting the benchmark for beauty brands entering digital territories.