The art of Personalization
Client
Hennessy
year
2024
role
Retail Innovation
Project Description
Hennessy redefines luxury personalization by merging generative art, robotics, and craftsmanship to create a one-of-a-kind experience.
Traditional engraving is replaced by a custom algorithm, generating infinite unique designs. A custom robotic arm then meticulously applies 32,000 dots in 15 colors onto a curved Hennessy X.O carafe, replicating an artist’s brushstroke with millimeter precision.
Collectors witness this live at the Hennessy Boutique, transforming personalization into an immersive retail experience and setting a new benchmark for innovation in luxury packaging.

