The art of Personalization

Client

Hennessy

year

2024

role

Retail Innovation

Project Description

Hennessy redefines luxury personalization by merging generative art, robotics, and craftsmanship to create a one-of-a-kind experience. 


Traditional engraving is replaced by a custom algorithm, generating infinite unique designs. A custom robotic arm then meticulously applies 32,000 dots in 15 colors onto a curved Hennessy X.O carafe, replicating an artist’s brushstroke with millimeter precision. 


Collectors witness this live at the Hennessy Boutique, transforming personalization into an immersive retail experience and setting a new benchmark for innovation in luxury packaging.