The first augmented makeup stickers

Inspired by Japanese calligraphy and powered by the latest NFC technology, the Shu Uemura phygital stickers bridge physical and digital beauty. A single scan lets users wear the sticker of their choice through Snapchat, where facial recognition unlocks an augmented reality experience — AR lenses rooted in Japanese themes that enhance the user's own features. Precision craft merging Japanese aesthetic heritage with bold innovation, bringing cherry blossom-inspired digital beauty to life.