Chandon Spritz launch

We replaced the studio shoot entirely with a hybrid pipeline of 3D and AI generative production. Every visual was built, not photographed. The bottles were modelled in 3D with full control over light, material, and depth. The surrounding world — ingredients, atmosphere — was generated and directed frame by frame.

Where a traditional shoot would have required weeks of logistics, lighting rigs, and physical styling, this process was driven by intention: each scene composed from the creative decision outward, not the equipment available inward.