From print to an immersive experience

A print image of flowers is always a metaphor. It gestures at something olfactory through something flat, and the gap between the two is the limitation every beauty brand works around.

One image — rebuilt entirely in 3D. The floral explosion at the center of the Aqua Allegoria campaign was deconstructed and reconstructed in three dimensions. Every petal placed, every catch of light calculated, every layer of depth made visible.